Email Spotlight: DSW's Hyper-Personalized Rewards Campaign
Capturing the attention of your customers isn't always easy. They're not only busy, they're constantly bombarded with marketing messages in the inbox and beyond. They key to holding your customer's attention is delivering it in a compelling way. That's ...
Shop.org 2017: DSW Looks To Stores, Tech for Brand Reinvention
Chief executive Roger Rawlins is leading the footwear retailer through its next phase of evolution. By Kari Hamanaka on September 28, 2017. roger rawlins dsw. DSW Inc. chief executive Roger Rawlins speaking at the Shop.org conference in Los Angeles.
Footwear retailer DSW is striving to inspire self-expression
DSW Inc. has a new brand mission focused on building engaging customer experience, enabling associate product knowledge, boosting operational processes and "distorting" traditional assortment. The strategy, according to a press release, is aimed at ...