BMW Customer Service

User Reviews, Ratings and Comments

BMW customer service is ranked #388 out of the 1023 companies that have a CustomerServiceScoreboard.com rating with an overall score of 35.69 out of a possible 200 based upon 494 ratings. This score rates BMW customer service and customer support as Disappointing.

NEGATIVE Comments

458 Negative Comments out of 494 Total Comments is 92.71%.

POSITIVE Comments

36 Positive Comments out of 494 Total Comments is 7.29%.

Issue Resolution

Reachability

Cancellation

Friendliness

Product Knowledge

Disappointing Overall Customer Service Rating

  • BMW

    Customer Service Scoreboard

    • 35.69 Overall Rating
      (out of 200 possible)
    • 458 negative comments (92.71%)
    • 36 positive comments (7.29%)
    • 0 employee comments
    • Attribute Ratings
      (out of 10 possible)
    • 1.6 Issue Resolution
    • 3.4 Reachability
    • 2.4 Cancellation
    • 3.6 Friendliness
    • 3.2 Product Knowledge

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Posted by Wheelie


Horrendous customer service! Vines BMW in Gatwick have had my i3s for 5 months after it bricked in November 2023. No apology, no curtesy car, emails to BMW customer service in UK and Germany ignored. I still do not have my car or any idea what is wrong with it. DO NOT BUY BMW!!!

Posted by Na


I bought a 2015 BMW 535i the car was beautiful! It's the grey with sparkle in it. Well over the past three years all the rubber around the whole car is peeling ,cracking,or just plain melting off looks absolutely awful! Then we have the paint all the paint on the plastics is fading the door handles, the rear bumper and now it's starting in the rooftop! I hand wash my car only myself with only good soap I use microfiber towels only I keep it waxed and this what I get poor quality paint and rubber seals. My car looks old due to this! I am broken hearted that I waited to get my dream car and have this happen to it after what this car cost! I've had paint quotes to fix it and let's just say shame on BMW to sale a car that cost 65.000 with poor quality paint and seals! My 2003 suburban paint and seals are still all new looking and it's jet black and cost way less in the beginning. BMW quality sucks I sadly to say I will never buy one again. Paint and seals should last longer than six years! I would love to hear back from someone about this but I'm sure I won't due to I'm one person one customer that is just a number. I've seen other 2015 going the same thing as mine? Leads me to believe it's a paint and seal defects that should have been recalled. I thank you for your time, Donna

Posted by Jacqueline S


Title: Extremely Disappointed with BMW Customer Service

I recently had the displeasure of dealing with BMW's customer service, and the experience was nothing short of a nightmare. Despite raising a valid concern regarding the quality of the tires on my BMW vehicle, the response was not only dismissive but also reflected a complete lack of empathy.

Throughout the process, it became evident that BMW cares more about closing files than addressing genuine customer concerns. The final offer of a meager $400 off a new set of tires felt like a slap in the face, considering the premium price tag associated with their vehicles.

What's more baffling is the false advertising surrounding their tire and wheel package. Despite investing in this supposed added protection, the response to wear and tear on tires with a mere 19,000 miles was shockingly indifferent.

It's disheartening to realize that as a BMW customer, I am merely a number to them. The way they handled my issue makes it clear that the concept of customer satisfaction is nothing more than a marketing gimmick for BMW.

I had hoped for a resolution that reflected the luxury brand image they project, but instead, I was met with frustration and disappointment. Based on this appalling customer service experience, I've made the decision to steer clear of BMW in the future and explore alternatives that genuinely value their customers.

Save yourself the headache and look elsewhere for a luxury brand that prioritizes customer satisfaction over profit margins. BMW's customer service is a letdown, and their handling of my concerns has left a lasting negative impression.

Posted by Anonymous


I own a bmw 7 series. The service center in Toledo is horible. I have lived in other areas and loved the customer support. Its one reason I keep buying bmw cars. But the toledo location is terrible. The only way to schedule an appointment is online because ever time i call they hang up on me or send me to a service rep voice mail and i never get a call back when I leave a message. If you have an emergency or need an oil change you have to wait a month to get your vehicle in for service. Which means you could potentially damage your car while you wait to get your car in. I suggest if your in the Toledo Ohio area don't buy a bmw unless you don't care about getting your car serviced. You would think for how much you pay for a bmw you would get better service than a Ford dealership. Think again

Posted by Sammie


BMW X1 purchased in 2019 at Union Park Delaware-
Pretty sure I got a lemon! The Left side mirror keeps dropping, they say it should not do that, I said I know. STILL DOES NOT WORK, they do not know how to repair it. The car looses memory all the time, and now after 26K miles it needs new rotors, brakes and 2 new tires. They supplied maintenance for 4 years (Yes, I paid for the extra years service), looking at all my reports they never did a tire rotation!!!
I never even new to ask.....but why should I!!!

Posted by Alex


Disappointment doesn't even begin to summarize my experience with the BMW dealership in Murray, Utah. The customer service when purchasing a BMW X5 was horrid. The deal was finalized, parties agreed on all conditions and a deposit made! Instead of finalizing the paperwork and completing the sale transaction, l was told they decided to prioritize and sell this car to an employee because they wanted it over giving it to a customer that has already solidified the purchase.

This was a horrible customer experience as this was a car I've been on the hunt for over a year, not a cheap purchase. Not sure if they disregarded me because of my accent and thought they could shuffle this to an employee without hesitation but I've never had such a disappointing experience.

How can a company stop the transaction with a customer just because an employee wanted it?

First time I found my dream car and was willing to do anything to get it and was dismissed and set aside. Spend time and prepping financials for this purchase. I do regret every second spend with BMW and have been left with a horrible feeling and taste in my mouth. This company has no right to take pride on their customer service as they do not value their customer in the least bit.

Posted by Anonymous


I bought BMW 5 year extended maintenance contract when I bought it. The person chatted on me said my maintenance contract should start from the day I bought the contract. But it is not. I just received notice the extended maintenance contract was started from the car produced date. This is the life of the 5 extended maintenance contract is 2 years only. very bad experience. I will never buy BMW in my life.

Posted by DD


I'm lost my employment and I was facing financial difficulties. I reached out to BMW customer service for help. A lady name Heather Schaefer shut me down. She has no empathy or a living soul. She was a very wicked individual. I have been with BMW for many years. They don't care about their customers. They only cared about making money. Their cars are always defective anyway. I will never recommend it to anyone. Stick to Mercedes Benz or Audi.

Posted by Anonymous


Torrance is the most popular for being the worst...
Like there mechanics..completely the worst...bunch of idiots...

Posted by Anonymous


Called BMW roadside assist. 3 hours later had not called me back. AAA was on-site in 20 minutes. Calling again for a technical (not service) issue. Keeps repeating would you like a call back for TWO F*ING HOURS. What's the point??? BMW Assist is a total sham!!!!!!!!!!!

Posted by Darnel


DO NOT BRING YOUR BMW HERE!!!! Literally the worst customer service & maintenance service I've ever experienced. I've brought my vehicle here twice once in 2020 for a stutter start and just recently for a recall part that they notified me about in the mail. I explained to them very clearly on what I've figured out the issue to be and was ignored as they fixed whatever issue they thought was wrong, after they told me my car was fixed they assured and reassured i wouldn't have the issue anymore with it stutter starting and low and behold i stil have the issue after paying $1000!!!!!!! And as of just recently for the recall for the pvc heater now my headlight is out malfunctioning and they don't feel responsible AT ALL! I've gotten no help from the staff or the manager Chris who has the worst customer service I've honestly experienced

Posted by Charara


Terrible experience. I leased a 2023 760i. Entertainment system does not work. Sent it to the dealer after only having it 6 days. It's been at the dealer for 4 days with no solution. Tried everything with bmw genius not one solution. It's sad after owning bmw cars since 2007.

Posted by Anonymous


I am not happy about my BMW car service. Every time my I take to get service for minor things done, it takes almost a week before they finish. I had only an oil change done and it took five days to get finish last time I got service. This time I am getting a tire repair fix. Really it was a screw in the tire and it been six days and it's still not fixed and I haven't any call back or update on my from the BMW service team.

Posted by Thress


The worst after sales service i ever experience in my life. Car at workshop for more than 3 weeks still no parts for replacement and no car to drive. Other car brands like Honda and Toyota have very good service. Not recommended to but BMW cars since their after sales service is really sucks?

Posted by Anonymous


When I took delivery of my 330i, I told your service department that the brakes were grabby/jerking. their response was that this was the design. I also said the brakes scream/squeel when backing up. They said let it wear in. Now after only 18, 000 miles I need a complete brake job $2,300. This is ridiculous. There is something wrong with the settings on this vehicle. The Tucson dealership is unresponsive. This is not acceptable. I exp[ect something to be done about this.

Posted by Steves2k


Would not cover my cost of previous repair of a recall.

Posted by Angel


I purchased a 2010 BMW and was having some minor mechanical problems. I took my car to the BMQ dealership in Coconut Creek in Florida. I spoke a person named George and he was the worst sales person in the service department. He was clueless and lazy. When I dropped my car off I told him that I have a warranty through Car Shield and is first response was the this warranty company does not like to pay. I should have known right then that his follow up was going to be a nightmare. I told them problem I had was the air conditioner and my car was driving sluggish. After going round and round with George I told them to fix the air conditioner and I will take my car somewhere else for additional repairs. I pickup my car and now it stops in traffic which it did not do before this is clearly a safety issue. I will NEVER take my car to this BMW DEALERSHIP IN COCONUT CREEK, Florida.

Posted by Francesca


They have been racially profiling me since I bought the car on the first day of me buying a car they didn't even show me how to work the BMW I was struggling outside to shut the trunk and no one came out and asked me for help. Four months after having my truck my headlight was damn they told me I needed to buy a new $3000 headlight. When I picked up my BMW from the service center I drove one block down the road and the low tire pressure light came on I immediately called back to the service center to tell them. When I drove back to the store they told me there was a nail in my tire and told me I had to pay for it after I cussed everyone out and caused a scene Bobby told me the tire would be free. Bobby was so unprofessional he didn't offer me water he had me sitting outside for two hours he also told me I was kicked out of BMW store forever. After the police arrived he told me that I could not come inside and I had to stand outside like a monkey to wait for my tire to be fixed.

Posted by Kaz


Casey BMW in Newport News, Virginia is the worst dealer for service!! In all my 51 years of driving I've never had a worse experience. Too long to go into, but not only is the service bad, but the service people could not be more rude and inconsiderate. To be specific, Francis and Chris Coup, the service manager.

Posted by Kc


I love my BMW but I am very disappointed in the service at Grayson BMW in Knoxville. Not only was the salesman extremely dishonest he was extremely rude to me when I went back his week. I bought the car in April and later discovered it did not have an owners manual. When they called Tyler to the front he was short with me and started well if it didn't have one they didn't have one and that I could go to the parts area. Well they said I could order one which would cost $55. Considering I paid almost $50,000 for the car you'd think they could order me a manual. Everyone was nice except Tyler. I've been in the retail business my entire life and I wouldn't allow someone so extremely dishonest and rude to work in my business

Posted by Cf


We arrived at the plains Pa location on Saturday 6/25 at 9:50 for a 10am appt. Once the service advisor (Kyle) checked us in he stated that they only had 1 tech and it be a little bit longer for our service . After waiting an hour we inquired about the car and Kyle stated once again about 1 tech . (Not our problem ) . We waited approx another hour and had to go inquire about our car . I said if its not being worked on (2 hours past the appt time) that i wanted it so we could leave . I questioned that if a tech didnt make it in then some appts should of been rescheduled . I asked how can 1 tech complete all of the days work if 2 techs were scheduled ? The advidor stated that it would be 2 to 3 hours longer . 5 HOUR wait for service ?? I asked for an immediate supervisor but NO one was on site . The service advisor Kyle got very defensive and showed NO concern for us the customer . He would not even apologize for our inconvenience . Also we witnessed him texting continuously on his phone .

Posted by Anonymous


Never ever trust this Company. This Company at it's Plant in Spartanburg of South Carolina treated it's associate like an Alien when during work he had severe Heart Attack. What is backwards Company did with me instead dispatch me to the nearest Hospital they left 66 years old associat alone.i had to drive in that dengurse situation more than 25 miles to reach Hospital. What this funky Company did with me proudly terminate me and didn't pay even one penny of my benefits.
All top Managers whose committed crime in the United States ?? the Land of Knowledge, Medical must know will pay big price ( Which will be records at world's History.

Posted by alohacheri


MELBOURNE BMW WORST SERVICE EVER! Brought my car in for service, when I brought her home I always turn the rear views in before entering my garage. Water was dripping from when they washed the car so I got a soft cloth to dry is when I noticed 3 deep very tiny scratches on my car just under when closed the bonnet meets the body on the drivers side above the front wheel. Called service immediately to report the issue. I call again and he tells me to take photos and send them. Then I called again and he said to bring the vehicle back to them for their detailer to repair. When I arrive he then videos my car with his cell phone, much later he comes back with a tablet saying those scratches were already there when I brought my car in for service that day. He never mentioned that to me on the phone the numerous times I called him he had a video from that day. Now he says they are not responsible for the damage since it probably happened when I was driving up there. Then he said here is the video time stamped the day you brought the car in and there are the scratches. Tiny scratches you can not even see when taking a photo of due to my car being pearl black, nor could you see from his video. He said his tablet was time stamped? Really? Does he think I am stupid? Anyone knows with what I just stated before plus you can time stamp anything to whatever date you want. Anyone that knows anything about IT knows how to photo shop to suit your narrative. He also stated his service manager was unavailable. I had an appointment with all three that day, him, service manager to whom he said he gave my email photo to and the detailer. I do hope BMW America & those at BMW Germany, along with service customers that take their cars to Melbourne BMW know how this company is doing business when it comes to service &then practically calling their customer a lier!

Posted by Jdt


Purchased an X7 last year and it's been in the shop twice for door lock problems, once for 6 weeks, and needs to have window screen fixed. Customer service massively unhelpful. We have 2 BMWs but wouldn't buy again

Posted by S Clifford


Been waiting 4 months for my headlight to arrive, they still don't know or care when it will arrive. They have my £1200 for the bare piece of plastic and so they're not in the least bit bothered !

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Posted by Randy


Best service from a BMV representative ever. Much appreciated given the reputation. Keep it up!

Posted by Anonymous


I can't say thank you enough to Pawel Czyz of Stratham BMW. We've been part of the BMW family for years and the customer service he provides is the best we've experienced of any service department we've visited across NH and MA. When we get our vehicles serviced at other facilities, we've been disappointed with the lack of transparency. Pawel is consistently friendly, approachable, and trustworthy. At this point we only call Pawel for any service needs. He is one of a kind.

Posted by Anonymous


My buying experience at So Shore BMW was excellent. Sean Henry was very knowledgeable and very helpful throughout the process. The showroom is immaculate and the atmosphere very congenial. This is the second time I've bought at So Shore, and I definitely recommend it. Sue Ellen Welch

Posted by Evon


I due to car repai was rented by Enterprise Rental your BMW 330I Turbo. THIS car saves my life when a box truck crossed into my lane on Hwy 440 E in Raleigh. NC. I love the handling of this machine, the 3 different drive modes. The controls are little too many too close together, yet in time the driver will adjust. I volunteer to test your next models if they are on this scale of upward climb. BMW this car is impressive indeed. That's why I'm even asking to be a test driver. I was rented this by Enterprise Rental in by RDU Airport in Raleigh,NC this December. This car Handles like so so easily. The lane corection makes one a better driver. Im getting older, this car could extent by driving life that's important since I'm alone now. Older drivers like me ca drive longer that means INDEPENDENCE. A car that's assist me in keeping on task. The reverse camera, large trunk, so much back seat room. This car is bigger but drives smaller if you get what I mean. I'm retired would love to test drive ANY of your models and give feedback. I've never been so impressed with a car changes over time. BMW you are own the right track. Passed your 5 series looked alot like the 3 series. This car is great for the older woman driver with or Without the Turbo. Three driving performance levels 3 in 1 car WOW. I AWAIT YOUR RESPONSE. Evonne Woods of Wilson, NC thanks you I enjoyed this model but missed mine 328I. That's how good BMW are. Again, I await your response.

Posted by Catherine


I just want to say thank u. To Janelle and the mechanics who worked on my car, at Hastings BMW. Also a lovely treat for wash and vacumn complimentary. Service was friendly professional and efficient. So thanks to all involved. Regards catherine

Posted by Truong Hua


I just ordered the new IX at BMW of Bellevue, Washington State. And I got help from Sarah Bayou from that dealership. I really appreciate it. She nicely helped me everything and gave me her suggestions for my vehicle, helped me order my vehicle with all I need with the best deal. Highly recommend. She is the best

Posted by Sales person Darren


Unbelievably helpful ability to make one feel at ease nothing was to much warm and friendly made experience of choosing a car easy !! He introduced himself his name was Darren thank you from Melinda and John Pilkington

Posted by Anonymous


I could not be more grateful for the superior service that I just received from BMW of Richmond, Virginia. My contact person, Thomas Gemellaro, was extremely attentive and kept me up-to-date on what was happening and solved quite a few problems with my insurance company. Best of all, the estimate came in lower. The promised time to pick up my BMW was on the exact date I needed it. I am extremely happy with the service.

Posted by Earlybird


Had a recent failure of timing chain requiring new engine. The model is well known for this problem and we hoped bmw would be supportive. They were indeed and fitted a new engine, turbo etc with only minimal charge. We had great support from the service manager and obviously from BMW as a company. Very grateful

Posted by Anonymous


Wish to thank Phil Meyer who works at BMW of Palm Springs for a great experience! He went above and beyond to make sure we got the car we wanted. Thank you Phil!

Posted by Mike


Very impressive!! Myself and my partner was in the store on Saturday and it was pleasent the welcoming receptionist was friendly, chatty and very helpful and true actrobute to the business.

Posted by Ann


I received fantastic service from your Cooper Croydon on Saturday 9th July, very friendly service from Paul Philbert and Barry Lawman, excellent and fast.

Posted by Chase


Had a great experience salesman was great when I got to finance the finance guy could not answer questions that I had I felt that was very disrespected and he was very rude spending $50,000 I should be treated very fairly and with most respect I don't believe the Sarasota Finance guy should be working there he lost the deal after I spent 5 hours with the sales and you did a great job

Posted by B Lawrence


I recently purchased a 3 series BMW which I LOVE! What I don't love is the fact that every piece of literature, email correspondence, etc. that comes from BMW is addressed to my husband. I did the research and chose MY BMW, I did the test driving, I made the decision to purchase my BMW. Because I wanted the car registered in both me and my husband's name he was included on the loan and registration of the vehicle. This is not 1950, and the last time I checked my kids names aren't Waller and the Beaver.

Posted by Allelign


The most annoying feature of MBW is the outside temprature alert. It is a feature that is not needed at all. Everytime it sounds, I thought of tire damage or something bad thing happened. Noone needs that alert at all!

Posted by Mr Pillay


Gooday

My Name is Rudi Pillay.

I would like to compliment the BMW Dealership Kunene Brothers BMW for their excellent service and assistance during the purchase of my vehicle, I would like to outline Lee Ann Johns - Used car sales executive, she has displayed outstanding service and assistance, any issues or problems that i have had with my vehicle she has ensured that ive had assistance and folow up calls. I would reccomend this dealership to any customer out there.

Keep up the excellent work.

MR Pillay

Posted by My First BMW


I just got my new X5 BMW in Shepparton a week ago and I am so pleased with the service of Jamie and Lisa. They are so helpful and very patient in answering our queries, it was a smooth transaction and was delivered to Melbourne promptly.

BMW Shepparton is highly recommended.

Posted by Anonymous


I had taken my vehicle for its first service on the 12/04/2013. Everything was fine Bmw service advisor kept sending my messages regarding the status of the vehicle. i fetched my car at 5pm drive to pick my son the there was a terrible noise coming from the right hand side of the wheel.I drove home and immediately phoned the aftersales department. the service i received was very effient.Within 20mins of my call a technician was at my house to sort out the problem. I was really amazed with the service I recieved from Roy The technician. Well done to him for the friendly sevice. i will recommend him anytime.

Posted by 001800552


We feel the BMW is the highest quality vehicle today. This is our second purchase of a BMW, the most recent is a (X5 35i)sport model. Our salesperson Jeffr Bricker from Sam Swope in Louisville, KY was extremely professional and knowledgeable about the features of the car.

Posted by Anonymous


I highly recommend doing business with BMW of Seattle. All of my experience with the staff there was A+.

Posted by Anonymous


I have never had a problem with my BMW or my BMW service agent. Yes, I wish they provided loaners without you having to pay for a rental but aside from that all is good.

Posted by hickory hill pharmacy


I just purchased my second BMWx5 from Northpoint BMW of Little Rock and love it!
I have had no problems and was so pleased with my purchase and my sales team.

Posted by bluedane62


I just spoke to customer assistance regarding a warranty on my 6 year old motorcycle with 12k
miles on it. So to make it short and sweet I will be buying the fuel pump for my $19k motorcycle. However they were very polite and professional about the denial.
Disappointed yes but satisfied with the explanation . I knew I was reaching when I called but nothing ventured.

Posted by Anonymous


The BMW service in my area is great. Much better than the sales department. I would recommend it to anyone.

Posted by Hex


After my comment out there on web, I received a call from BMW North America and they listened to the whole case and as the point I was making was a fair one, they called the dealer and made arrangements to fix my car. Vehicle is now fixed (fixed in Jan 2012) been driving it since then without any problems.

Finally, to sum up..there might be a few car dealers who doesn't think your case is a legit one. If you are sure what you are claiming for is legitimate, reach out to corporate - THEY ARE REASONABLE PEOPLE. Thanks BMW North America - you have won my trust back

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