2011 Book Stores Customer Service Awards

The best customer service for Book Stores in 2011 was:
Borders

The customer service provided by Borders in 2011 rated as Disappointing.

There were 127 companies out of 466 in 2011 with a higher rating.

The fact that Borders was able to get the highest score while still being labeled as "Disappointing" demonstrates how bad most people consider the customer service within Book Stores.