Manley role at Fiat Chrysler a turning point for carmaker
The nomination of Mike Manley as CEO of Fiat Chrysler marks a turning point for the carmaker, putting a brand with historic Italian roots in the hands of someone with no ties to Italy — a Brit who showed his mettle by growing the quintessentially ...
Songs For Screens: Fiat Chrysler CMO Explains How Music Turbocharges Their Ad Campaigns
Songs For Screens is a Variety column sponsored by music experiential agency MAC Presents, based in NYC. It is written by Andrew Hampp, founder of music marketing consultancy 1803 LLC and former correspondent for Billboard. Each week, the columnĀ ...
Canadian Plants Safe if Chrysler, Dodge Go Away: Unifor
Unifor President Jerry Dias says that Chrysler and Dodge being left out of Fiat Chrysler's latest business plan doesn't mean the end of the automaker's Canadian plants. Last month, FCA revealed a five-year plan, spanning 2018 through 2022. The planĀ ...