IHOP's fake name ploy helped boost sales, traffic
IHOP is laughing all the way to the bank after a fake name change revealed in early June fueled sales, the CEO of Dine Brands Global, the owner of the iconic franchise, told FOX Business on Wednesday. Continue Reading Below. “We quadrupled theĀ ...
Singing IHOP Syrup Bottles Are the Latest and Greatest Viral Sensation
Who needs American Idol? America's new singing sensation was just discovered at IHOP. Thanks to Twitter user Jake Guthrie, singing syrup bottles have become the latest trend to take the Internet by storm. A video posted by Guthrie on Oct. 7 shows IHOP ...
IHOP Has No Regrets About Brief Name Change
... even though it's open 24/7. “We just didn't put the focus on” lunch and dinner “that we needed to,” Rebelez said, according to USA Today. In fact, more than half of IHOP's sales totals come from breakfast, while sales from dinner account for just ...